Artificial intelligence (AI) has transformed some facets of our lives, bringing improvements and ease. However, it also has downsides, as proven by the proliferation of deepfake health videos. These videos use advanced artificial intelligence algorithms to digitally impersonate real and recognized doctors, falsely endorsing health products on social media. The consequences of this malicious use of technology are far-reaching, posing significant risks to both public health and financial security. Wouldn’t everyone want to know how to spot a bot-doctor?

Understanding Deepfake Technology

Deepfake technology leverages AI algorithms, particularly deep learning, to create highly realistic but entirely fake videos. By analyzing and mimicking the facial expressions, voice, and mannerisms of a person, these algorithms can produce videos that appear genuine. “When applied to health videos, this technology can make it seem as though respected doctors are endorsing various products, even though they have never done so,” says John Wallace, Director of Background Check Investigations at Wymoo International. “Our company has been verifying the legitimacy of doctors for quite a while, as people are concerned when they need to go through surgeries or treatments. However, people are generally not that concerned about the authenticity of the information they see on the Internet, and they end up putting themselves at risk, adds Wallace.

The Allure of Trusted Figures

Doctors and healthcare professionals hold a position of trust and authority in society. Their endorsements carry significant weight, which is precisely why they are targeted by deepfake creators. By digitally impersonating these trusted figures, scammers can lend credibility to their false claims, convincing unsuspecting viewers to buy products or services.

Risks to Public Health

One of the most alarming aspects of deepfake health videos is the potential risk to public health. These videos often promote health products that are either ineffective or downright dangerous. For instance, a deepfake video might show a well-known doctor endorsing a “miracle cure” for a serious illness, leading people to forgo proper medical treatment in favor of the fake product. This can result in delayed treatment, worsening of conditions, and even fatalities in extreme cases. The seriousness of the consequences should be enough to motivate people to research in different sources, and make sure the origin of such claims is real.

Financial Exploitation

The financial implications of deepfake health videos are equally concerning. Scammers use these videos to create fake accounts and websites, promising health benefits in exchange for money. Victims are tricked into purchasing non-existent or harmful products, often at exorbitant prices. Once the money is transferred, the scammers disappear, leaving the victims with no recourse.

The Spread of False Information

Deepfake health videos add to the disinformation that is already rampant and widely disseminated on social media. They have the power to spread false information toward reputable medical experts and advice. When consumers find contradicting information, they start to doubt any health advice, which makes it more difficult to find and vet a competent medical professional.

Legal and Ethical Challenges

There are several moral and legal issues raised by the proliferation of deepfake health videos. The prosecution of people in charge of producing and distributing these films is made more challenging by the fact that current laws frequently fail to keep up with the quickly developing technologies. Furthermore, there are serious ethical ramifications when AI is used to trick and mislead people for financial gain. This raises concerns about regulation and accountability in the digital era.

Protecting Yourself and Others

Given the risks associated with fake health videos, it’s crucial to be vigilant when researching a doctor. The following are recommendations from our international investigators:

1. Verify Sources: Always check the credibility of the source before believing any health-related video or endorsement. Remember social media is not in any way verified.
2. Report Suspicious Content: If you come across a video that seems suspicious or too good to be true, report it to the platform it’s on. Social media companies may even have a financial or political incentive to keep propaganda or false information published.
3. Hire Professional Help: If the medical treatment in question involves a serious health condition, hire a professional investigator to conduct a background check investigation.
4. Educate Yourself and Others: Stay informed about the latest developments in AI and deepfake technology. Educate yourself about the risks so you can see the red flags.
5. Consult Healthcare Professionals: For any health concerns or treatment plans, always consult with your primary healthcare provider. Rely on advice from medical professionals who you can directly interact with, rather than online endorsements.

As technology continues to evolve, it is crucial to remain vigilant and informed to protect oneself from these malicious schemes. Understand the dangers and take proactive measures to help mitigate the impact of this troubling trend and ensure that trusted healthcare advice remains authentic and reliable.  As with any information online, claims should always be verified.

Need to verify the background and reputation of a medical professional or entity?  Contact us!

C. Wright

© Copyright Wymoo International.  All Rights Reserved.  This content is the property of Wymoo International, LLC and is protected by the United States of America and international copyright laws.  Wymoo® is a registered trademark.